The title of this blog entry is borrowed… from Winston Churchill. Those words ring as true today as when he first said it. We live in a world of constant flux as leaders it is essential that we too implement change proactively not just to ensure that we survive but so that we can thrive. At ATF we are in the midst of preparing for the fall tour, it is a monumental amount of work and preparation. We are pushing to execute on tight deadlines and a very rigorous training, practice and rehearsal regimen. When you are busy, rushed or seemingly pressed on every side the natural tendency is to return to “normal” “comfortable” or “the familiar” just to revert back to the way you’ve always done things. I believe that kind of thinking can prove to be harmful in business but can be especially harmful in youth ministry. Not long ago I attended a one night event from a world famous youth minister and recording artist. I sat through the event and had a chance to meet the minister after – throughout the event I was surprised that nothing had changed in delivery and presentation from decades ago when they where in their “prime” – Don’t get me wrong, change can be tough, it means breaking old paradigms and could mean walking in territory that’s less familiar. You can keep running to the way “we always used to do it” but if those things are not working today maybe it’s time to re-think the what, how and who in what you are doing.
Some things should never change. Like operating on principle; Principles are timeless truths. They should remain fairly static, same with things like your core values. Those principles can serve like mile markers keeping you true to your core and on course towards your mission. One of the things I’m putting front and center with the staff, interns and ministry team at ATF is that we are first and foremost a ministry. I don’t care how cool our lights are or how slick the drama is if God and His Word don’t take center stage then we have produced little more than a cool show – how tragic would that be. Our desire is that every attendee, teen, youth leader, parent have an Encounter with the undeniable Love of God. If we miss that, then we’ve missed the point. It should come across in every aspect of the event.
Some things should always be changing. In my last blog entry I talked about one of the things I did when I first took over as director of ATF (and something I still do now) is to evaluate our staff, validate if the right people are in the right seats. But I am also reviewing our method of operation behind the scenes, from the registration process, seating, audio and video. (It does not really matter how powerful the message is if the people in the upper decks can’t hear) I’ve gone through every post-event survey from youth leaders, parents and teens. Even the ones from before I was director, read every comment all with the direct intent to implement the right changes… changes that will add value and really be meaningful to our ‘customer’ – Teens, Youth Leaders, Pastors and Parents. It’s not easy, I’ve got to fight people lobbing for the status-quo. It is my mission to know our ‘customer’ better than anyone else in America and to implement the changes that will not only reach them, but meet their practical needs.
These changes won’t come overnight but they are coming. Ken Blanchard said that feedback is the breakfast of champions! I agree. Being a change agent has changed the way I spend my time. For me truly knowing my 4 core constituents is easier said than done – it has altered the way I spend my time and where I place my focus. It can be challenging especially when some people want you to put your time and focus elsewhere. Effective ministry and Success in the business arena is not as complicated as we think, I believe that it’s easy when you put your focus on making the RIGHT kinds of change and put first things first.
Got a comment for ATF? I’d love to here from you. Send me an email or jot down a comment here.
Kemtal